![H&M store logo is being decorated with Rainbow colours. Many retail stores in the capital's shopping heartland of the West End are currently decorated in rainbow colours, supporting Pride. An annual celebration H&M store logo is being decorated with Rainbow colours. Many retail stores in the capital's shopping heartland of the West End are currently decorated in rainbow colours, supporting Pride. An annual celebration](https://c8.alamy.com/comp/2EN8JB9/hm-store-logo-is-being-decorated-with-rainbow-colours-many-retail-stores-in-the-capitals-shopping-heartland-of-the-west-end-are-currently-decorated-in-rainbow-colours-supporting-pride-an-annual-celebration-of-the-lgbt-community-pride-culminates-in-the-lgbt-pride-parade-in-london-attracting-many-thousands-of-visitors-to-the-capital-with-a-colourful-vibrant-and-eccentric-procession-through-the-city-photo-by-keith-mayhew-sopa-imagessipa-usa-2EN8JB9.jpg)
H&M store logo is being decorated with Rainbow colours. Many retail stores in the capital's shopping heartland of the West End are currently decorated in rainbow colours, supporting Pride. An annual celebration
![H&M US launches second collection in support of LGBTQI+ community with a campaign starring Laverne Cox H&M US launches second collection in support of LGBTQI+ community with a campaign starring Laverne Cox](https://mma.prnewswire.com/media/890778/Laverne_Cox.jpg)
H&M US launches second collection in support of LGBTQI+ community with a campaign starring Laverne Cox
![H&M USA Celebrates Pride 2022 with Continued Support of The Trevor Project and Chosen Family Campaign H&M USA Celebrates Pride 2022 with Continued Support of The Trevor Project and Chosen Family Campaign](https://mma.prnewswire.com/media/465349/H_M_Logo.jpg?p=facebook)
H&M USA Celebrates Pride 2022 with Continued Support of The Trevor Project and Chosen Family Campaign
![H&M US launches second collection in support of LGBTQI+ community with a campaign starring Laverne Cox H&M US launches second collection in support of LGBTQI+ community with a campaign starring Laverne Cox](https://mma.prnewswire.com/media/890778/Laverne_Cox.jpg?p=facebook)
H&M US launches second collection in support of LGBTQI+ community with a campaign starring Laverne Cox
![H&M launches rainbow-heavy Pride collection dedicated to the LGBTQ+ community | London Evening Standard | Evening Standard H&M launches rainbow-heavy Pride collection dedicated to the LGBTQ+ community | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2018/05/30/10/pride-lr.jpg?width=1200&height=1200&fit=crop)